Natarsha Belling

Joining us to unpack the significance of today's verdict and why it's a major win for Australian customers is consumer expert, Joel Gibson.

Joel, thanks so much for joining us.

How significant is today's federal court decision against Coles?

So let's break this down.

This historic court ruling centres around, we'll talk about Woolworths in a minute because there's a case pending there, but this decision today that found Coles guilty of misleading consumers centred around their prices are down, down campaign.

Can you explain that for us?

And in regards to its implications, Joel, like we know right now that Coles has been found guilty in what is being labelled, as you said, the case of the century.

What penalties could Coles face over this?

And in the background of all of this, waiting for this decision, have been a number of class actions taken by consumers against Coles.

So also there's speculation and reports today, Joel, that actually consumers could be eligible for massive refunds from Coles.

Now, you mentioned earlier about the products involved in this.

This is really fascinating because I'm of the understanding that actually a very, very savvy couple of customers actually noticed the dodgy pricing and then took that to the ACCC.

And a huge shout out to those everyday shoppers that actually took this clear evidence to the ACCC, which sparked this landmark ruling.

And, Jog, you mentioned earlier there was one of these examples of these price discounts that was dismissed in today's historic ruling.

Explain that for us.

We know this is an historic decision.

We know, as you mentioned earlier, it's being hailed as the case of the century.

Do you think this puts the rest of corporate Australia on notice?

We love people power.

Joel, thanks so much for joining us.