Natasha Tiku

You know what's so interesting?

I always think about this, like how, you know, all these platforms like Instagram, whatever, they just like didn't build a way for people to make money off of the time spent on the platforms for so long.

And, you know, this idea of just like formalizing and making explicit like this two-sided marketplace, it's just the one thing they left open and hanging is being exploited.

And you just need a way to match reality distorters and brands.

Yeah, but just like it already runs so much of what we see online and also, like you said, increasingly what we see in our physical world.

And it's actually kind of strange that nobody formalized and made explicit a market for it until now.

I mean, the investors are very tapped into this world.

They're very eager to monetize this, you know, get in on these, I guess, commodification of more and more parts of our lives.

And I would say they have very little compunction about being even associated with some of this stuff.

And I think it's really interesting.

Andreessen Horowitz is an investor in many of them.

And

Marc Andreessen has been talking about how there's this massive gray area where if you are not—if you're not promoting a political candidate or a product explicitly, you don't have to disclose anything.

And, you know, he's—

both criticizing others for doing that and then also paying people and doing it himself.

I mean, Andreessen Horowitz, I think they're just about to announce their third class of new media fellows.

You know, some of them, it's like 65 people a class.

Some of them are disclosed.

Most of them aren't.

And, you know, what they're doing, it's not like they're making explicit videos to promote the firm, right?