Nate Belcher

Right.

So just

your traditional cover crops, your forages, your clovers, you know, small grains, stuff like that.

And what I noticed was a disconnect, right?

So we were pulling seed out of the Pacific Northwest.

Farmers up there, like I'll use daikon radish as the example, was very popular kind of during that time.

Those guys out there were getting paid 60 cents a pound for their crop.

It was touching six hands to get to the Midwest and then being sold for 250 a pound.

you know, and that was a little bit different time than it is now with cover crops, but a real disconnect where the farmers weren't making much money for their specialty crop.

The farmers that were buying it were paying a premium and there was like six people in the middle making the money.

So that kind of raised the question of like, well, something's missing, right?

In the age of technology, there's no way that this has to be the only way.

So it kind of started, you know, you have

I got a buddy who's a, who's now a co-founder of, of both companies, cover crop exchange and hybrid 85, but he's a tech guy, right?

Knows computers inside and out software, his jam and, you know, a couple of beers on a Friday night.

And it's like, Hey, let's, we got to fix this.

What can we do?

You should quit your job, join ship with me, and let's see if we can either make it big or crash and burn, right?

So it's one of the other, one of the two is going to happen.

So that launched Cover Crop Exchange in 2018, which was a marketplace.