Nate Belcher

What else is on the table?

And at that time, we didn't.

We were just specifically cover crops.

That was our focus.

But we knew there was a demand for that just from our customers asking those questions.

So when we got that call in the fall, again, who's now our breeder,

it really piqued our interest because we go, we're hearing this from guys.

Obviously they're looking for something different.

We didn't know what different looked like, but we knew the demand was there.

Sometimes things come together at the right time, right place, right people.

Our breeder, we live, we're from Omaha.

I live up in Omaha, but you know, everyone was up there and we sat down with the breeder and had lunch one day and said,

What does this look like?

What are you talking about?

What are you offering really?

And after about a 30 minute conversation, of course, longer than that, and many others after that, it was like, there's something here that's being missed.

You know, there is something we can offer to the farmer, which again is good genetics at a good price without all the BS, without the fluff, without six, you know, district sales managers running around and new pickups.

We knew there was a market opportunity.

for corn in a simpler fashion.

And that really then led us down the path to start Hybrid 85, build out a brand, and offer corn throughout the US.