Nate Fischer
speaker
486 appearances
1 recordings
1 series
first heard Mar 2026
last heard 31 Mar
Nate Fischer’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Mar 2026 with 1.
Appearances
It's a really painful thing to onboard a company and see horrible SEO that was done previously.
And now we're trying to fix that issue.
So I think a big piece is understanding the entire spectrum of what SEO is and being able to intelligently apply that to small businesses and their campaigns.
So digital signals can refer to a bunch of things.
Google is tracking what we would call off page signals.
So a citation is an example of an off page signal.
You have a Yelp profile, you have a Facebook business page, and a user can see that page, click a link to your website.
That's an off page signal.
Now, there's other signals.
There is anytime somebody searches and you show up, you get an impression.
And then when somebody clicks on your listing, you get a click.
Well, Google's analyzing how often are people searching?
What are they clicking on?
And then not only that, what are they doing after they click?
If somebody...
searches garage door company they click on a listing they look around they figure that they don't like it for whatever reason they go back to google they do either another search or they click into a competitor that's going to be a negative signal now you have reviews you have other citations you have this entire kind of corpus of activity that's happening and you
Our job as an SEO practitioner is understanding what are the different signals, what control do we have on them, and how can we create a system or a program that is consistently pushing the right signals at the right pace and not doing things in an unnatural way.
It's a great question.
So not to harp on reviews, but I think what we've seen in the last few years is
you're not gonna win without paying attention to reviews.
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