Nate Fischer
speaker
486 appearances
1 recordings
1 series
first heard Mar 2026
last heard 31 Mar
Nate Fischer’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Mar 2026 with 1.
Appearances
So data, it can't be overstated how important it is to have systems in place to be gathering the data and putting it into an actionable format.
No, it's definitely an ever-expanding amount of data, and you have to have been in the industry for quite a while to wrap your arms around it in a way that's actionable, that actually helps your clients, helps companies make decisions.
It's a great question.
I think it's a little bit of both, but it's definitely infrastructure for trust from two perspectives.
One is the job site check-ins functionality where we're programmatically at scale trying to induce
increases in trust by publishing the work that you're doing alongside a review.
Then we have our geo grid or local rankings tool where you can actually monitor what's happening.
So doing SEO is only half the battle.
Monitoring what's happening is the other half the battle.
And that can get really complex.
There's all sorts of data and analytics that you need to understand.
And so I think it's definitely a bit of both.
Now your team was the creators of Local Viking.
Yeah, I think one of the big shifts that happened and the whole industry was kind of operating blind is, let's say back in 2015, if you were to call up your SEO company and say, hey, where do I rank in Phoenix for garage door company?
They would give you a number back.
They'd say, Tommy, you rank two or you rank number three.
But the reality of local search is,
is such that proximity of a searcher matters so much and all these other variables that there's no such thing as having one static ranking value.
It might be, I'm sitting here in your office, I type in garage door company, maybe A1 shows up number one.
I could drive...
Showing 361–380 of 486 · page 19 of 25
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