Nathan Barry

But we still have to sell it.

We still need those skills from the previous ladder of how to make a website, how to process payments, how to do copywriting.

Those skills still come in handy.

Other things are you could sell into an existing marketplace.

So let's say that a product you could do is you could have a guest house that you rent out on Airbnb.

You don't have to really create demand for that because Airbnb is doing that for you.

You're putting it into a marketplace.

And so that's great.

Because now when you have to make the product and create the demand and all of that, that's hard.

Or for me, when I was selling iPhone apps, I had to make the product, software was hard, but it's, you know, the app store already exists.

People are going on there, searching for things to solve their problems.

So I'm selling it to an existing marketplace.

But then as you work your way up, physical products, e-commerce, those are really hard.

Software as a service is really hard.

And then at the very pinnacle is marketplaces and social networks because anytime there's network effects involved, it takes so much to get traction and there's just an insane amount of complexities.

Yeah, it's the hardest thing to do in business.

Because if you think about Craigslist or something like that, it doesn't provide immediate value.

It's only good if I come there looking for things and those things are actually there to buy.

Or if you're selling something and there's actually people coming to buy it.

And so it's just really, really hard problems to solve when you have to get two sides of a marketplace at once.