Nathan Barry

So that might be like, hey, I do web design audits for $1,000.

But the key thing here is you have to learn somewhere in this journey how to sell without a conversation.

When I'm selling web design services, you and I are gonna talk over Zoom or we're gonna go out to coffee and I'm selling one-to-one.

But if I'm doing a productized service, I need to be able to sell it on a website.

And I need you to buy without talking to me.

Whether it's a $100 consultation call or a $10,000 custom project, I need to get to the point that the copywriting is there.

I need a website.

I need a domain.

I need payment processing.

And then as you keep going up, you can get into recurring revenue.

So maybe it's like, hey, I'm going to edit four videos a month for you.

And that is a recurring retainer that you pay for at $1,000 a month.

All of a sudden, I get 10 or 15 of those clients, and I've got a good process, all that.

I'm making good money, and it's recurring.

You're learning all kinds of stuff.

So that's ladder three.

And then ladder four, the final ladder, is selling products.

There's versions of this that's really easy, and then all the way up to things that are really, really hard.

And so an easy thing is selling an e-book, right?

It's fairly easy to make an e-book relative to making software, right?