Nathan Barry

time for money.

Second one is building your own services business, really working for yourself.

Third is productizing that in some way, really being able to sell without someone else there, without a direct conversation.

And then the last one is products all the way up.

And there's really a lot to it.

But with that framework, you can understand how first, if you switch ladders, you should expect your income to decrease temporarily.

When I switched ladders from running my services business to productized services, my income went down quite a bit.

Even moving between rungs of the ladder, when I went from selling digital products, I was making $250,000 a year.

And I'm like, you know what, I'm going to climb this ladder and I'm going to do software as a service.

My income dipped down super low.

It took me six years to make $250,000 a year again.

So you should expect that moving ladders or moving rungs means a dip in income.

The next thing is that you can skip ahead.

So you could say, I'm going to go from working a job to jumping all the way ahead and selling digital products.

You can do that, but you still have to learn all the steps along the way, all the skills at each step.

So you can learn them gradually, or you can say, I'm going to make this huge leap, and it might take you years to achieve this thing at the end because you still have to learn how to file for an LLC.

You know, all of the stuff that you would have learned in the bottom of ladder two, but now you've got to learn it as you've jumped all the way to the bottom of ladder four.

And I think the third thing that's really important

is an audience will help you make this jump.

And that's what you and I have learned, you know, the defining factor of our careers is that we end up with hundreds, thousands, tens of thousands of people who follow our journeys and watch us make these leaps across ladders or climbing rungs or try new things.