Nathan Barry

So if it stays handmade, we're always going to be capped.

unless we hire more people.

So the handmade version is really, I would call it a product as service, because you are directly tied to the output, but it's being sold online without you having a conversation.

You're not having to call up and be like, hey, Hala, I'd love for you to buy.

You're not doing one-to-one sales.

You've got this mass sales.

So it is a product as service, and if we wanted to move to

a product that has scale, then we would have to automate or be able to manufacture in bulk, either through hiring 20 more people who are doing that handcrafted work at scale, or by switching to something that could be manufactured in a factory.

Yeah, you're selling a service at that point.

And so you might have some of those people coming to you, those brands saying, hey, I'd love to get in front of your audience.

But ultimately you're saying, okay, a series of featured posts, that's $10,000 or $8,000.

And here's what we could offer.

And they're going to say, oh, can you include an email to your email list at the same time?

Everything is bespoke and custom.

You could prioritize that more where you could say, hey, if you want to get in front of my audience,

fill out this form, pay automatically, and we don't get on a call.

But that's still very much a product and service.

Selling their own products is a game changer.

There's a group of people that are incredibly good at selling sponsorships.

They make a huge amount of money in sponsorships.