Nathan Barry

You're one of them.

But most creators earn significantly more money for the same level of attention if they're selling their own products.

Oh yeah, absolutely.

Okay.

And you watch these creators make

hundreds of thousands of dollars or millions of dollars off of their digital products, whether it's courses or something else.

That is absolutely moving into ladder four.

And then they're going to earn so much more.

Let's say that, go back to COVID or even 2022.

Both those times, brand dollars really dried up.

So the creators who were selling their own products, their income stayed way more consistent than those that were relying on

whether brands felt like the current interest rates meant that it was a good time to be spending money.

Teach Everything You Know really came from this idea of what should I teach and why should anyone listen to me?

Because I always thought that there were beginners and then intermediate people and practitioners who we learned things and we implemented.

And then there's this other group over here and they are the experts.

And I can't teach something until I'm an expert.

Otherwise, people will laugh at me.

They'll make fun of me.

And they'll be like, Nathan, who do you think you are to be out here teaching?

Where's your degree?