Nathan Grayson
speaker
82 appearances
1 recordings
1 series
first heard Feb 2025
last heard Feb 2025
Nathan Grayson’s voice in public audio — every appearance, attributed to the second.
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Appearances
you wouldn't have a platform like Twitch or any of the other ones. You wouldn't have, you know, YouTube and TikTok and whatever either. But I think that Twitch especially is like, you know, it's all about, it's often about like bigger name streamers collaborating with each other. It's about the collaboration between a streamer and their chat. Like that's what it always goes back to.
yeah so that was a particularly interesting experience because um so basically i for for every chapter of the book for the main interview i was very intent on doing it in person like going to where they were wow kind of seeing what their life looks like both on and off camera because i think that it's very easy to watch a streamer see them on screen for potentially like you know several hours per day or more depending on how much time you spend doing that and think okay
I know this person. Like, how could I not? I watch this person for more time than I spend with most people in my own life. And so I wanted to be able to really go behind the scenes to show, like, no, you kind of don't. Like, these people are still putting on a show for you. They're still only demonstrating one part of their personality. And, like...
the really, the boring parts of the hard parts of their life, you're often not seeing. And so for Amaranth, I went to like her offices. She has a, an agency called real work. Um, and like met her employees, talked to them, interviewed her for a really long time, all this stuff. Um, it went well. I learned a lot about how our business works. And then like,
three weeks after that trip, the, she, she basically accused her then husband of abuse of like pretty serious, you know, verbal and financial abuse. And they like had it out on stream. Like she had him on the phone and they just like, you know, it was, it was really ugly and nasty and terrible. And it was just like a very sad thing to witness.
And also, because of the extent to which it seemed like her husband was involved in kind of the business side of things, of her streaming enterprise and of her larger business enterprise, it completely reframed the interview that I had with her. And so I had to then... For one, I had to interview her again months later to kind of clarify some things.
And for two, like, I ended up going through the police records for, like... Because they ended up, like, getting the cops involved when they were having their big argument on, like, the day of that stream. I ended up talking to other people, like, in her life who kind of knew about some of this and had maybe, you know, not talked about it publicly prior to then. All of this stuff.
It completely recontextualized, like... her whole story um and i think it would be tempting to say like in this way where you know oh actually it wasn't this woman being a business mogul there was a man behind her and he knew what he was doing it's like no that's not really true that that wasn't really the case exactly um i think that the story there is more that
if you are a big streamer like you cannot do it alone there there are no actual solo acts at that level of twitch just because you're juggling so many things um both in terms of being live for tons of hours every day especially the time amaranth is streaming like crazy like putting in 10 plus hour days regularly
Um, but also in terms of running a business and like reaching out to people and, you know, doing deals to get sponsorships and expanding your business into other areas and all of this stuff. Um, it's simply as much as people are tempted to look at a streamer on camera and be like, yeah, that's them. And this is their whole thing. And they're doing it on their own. Amazing.
It's like, no, they, they almost certainly aren't. If they're pulling like, you know, thousands of viewers per day, uh, they're, they're probably not.
Yeah, yeah. So it's called Stream Big, the triumphs and turmoils of Twitch and the stars behind the screen. It is out now. It came out yesterday. And you can buy it pretty much wherever books are sold. So Amazon, places like that. Let's see. Do y'all have a link in chat? If not, I can drop it.
There we go. Okay. Y'all dropped it in. Good. um yeah yeah and then uh yeah go ahead and check it out if you want to um if not actually there there are a few excerpts up on various sites there's one on polygon and there's one on my own site aftermath if you want to read some of it uh for free and make up your own mind
Yeah. I mean, it's super weird for one. I mean, just to, to start like Marvel rivals is one of the biggest breakout hits that we have seen in video games in like a hot minute, especially if you consider that, like there's this sort of live service firewall we've seen where like, if you try to enter that space, you're probably not going to succeed.
You're probably just going to bounce off of it and fail pretty hard. I mean, the games like Concord, um, But Marvel Rivals broke through and became this like phenomenon or phenomenon. And so it's weird to lay off anyone at this stage when you would expect them to be like, OK, we have this game that's a bigger success than we expected.
We need to be growing to, you know, add more content to this game to keep it moving so that people don't so it doesn't like grow stale and, you know, people move on in that whole cycle. Yeah. And I guess it's especially weird because, like, this was, you know, a North America-focused team. And, like, Marvel and that whole brand is kind of focused. Like, NetEase is a Chinese company, but...
you would kind of expect them to keep a fairly large North American team around just because that's where Marvel's from. But at the same time, it does seem like the main development team is safe. I think that initially when this news broke, people were like, wait, they laid off the whole Marvel Rivals team? That's insane. It's like, no, they laid off like six people.
That's not a huge portion of the team. It's just like those satellite teams do help with, you know, important areas of game development. It's not like they can just cut them without there being an effect. So we'll see what happens down the line.
It will be interesting to see. There was also a note from Daniel Ahmad, who's an analyst, and he was saying that this is also part of a broader reconsideration of NetEase's overseas investments in studios.
So they've been pulling support from a number of overseas teams over the past year, meaning that they maybe had been planning this the whole time, that they sort of have this broader system or this broader plan in motion, and this is just part of that. So it doesn't look good, but it's also one of those things where it's like,
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