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Nathan Latka

πŸ‘€ Speaker
225942 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping to $5M ARR: How Kukun Scales SaaS for Banks and Fintechs

And how do you decide what pricing axes to price against?

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping to $5M ARR: How Kukun Scales SaaS for Banks and Fintechs

Because again, you have a bunch of different products, more than 10 that I see listed on the site in terms of the things they can get from you.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping to $5M ARR: How Kukun Scales SaaS for Banks and Fintechs

And then you can price each of those differently.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping to $5M ARR: How Kukun Scales SaaS for Banks and Fintechs

Plus you can price for product upsells.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping to $5M ARR: How Kukun Scales SaaS for Banks and Fintechs

How do you decide that?

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping to $5M ARR: How Kukun Scales SaaS for Banks and Fintechs

I mean, it feels like a very complex pricing structure.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping to $5M ARR: How Kukun Scales SaaS for Banks and Fintechs

Yeah.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping to $5M ARR: How Kukun Scales SaaS for Banks and Fintechs

Well, I mean, so, I mean, we can kind of reverse engineer, right?

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping to $5M ARR: How Kukun Scales SaaS for Banks and Fintechs

If you have 20 paying customers, right, paying $20,000 per month, that would put your monthly recurring revenue around $400,000 per month.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping to $5M ARR: How Kukun Scales SaaS for Banks and Fintechs

Is that a fair calculation?

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping to $5M ARR: How Kukun Scales SaaS for Banks and Fintechs

With some caveats.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping to $5M ARR: How Kukun Scales SaaS for Banks and Fintechs

Okay, what would it be?

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping to $5M ARR: How Kukun Scales SaaS for Banks and Fintechs

Okay, so maybe you're lower than that today, but do you think there's a path over the next year or two to breaking $400,000 per month in revenue?

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping to $5M ARR: How Kukun Scales SaaS for Banks and Fintechs

And you mentioned you're in the middle of something.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping to $5M ARR: How Kukun Scales SaaS for Banks and Fintechs

Are you exiting the company or raising right now?

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping to $5M ARR: How Kukun Scales SaaS for Banks and Fintechs

Are you bootstrapped?

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping to $5M ARR: How Kukun Scales SaaS for Banks and Fintechs

Give me more of the backstory there.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping to $5M ARR: How Kukun Scales SaaS for Banks and Fintechs

I just put it this way.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping to $5M ARR: How Kukun Scales SaaS for Banks and Fintechs

Fair enough.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping to $5M ARR: How Kukun Scales SaaS for Banks and Fintechs

When you say you're mostly bootstrapped today, you've put in your own money plus some, you said, quote, private money.