Nathan Latka

The cash flow flows back up to the parent company.

That's how they do new deals.

Some folks, if you want to learn about the companies they buy, you can go listen to our episodes with Dash This or UserSnap or check out some of those companies that you might use in your own business like Rewardful for your affiliates.

Tim, thanks for taking us to the top.

Thank you for having me.

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check it out right now at get latke.com hey folks my guest today is casey hill he's got a deep background in growth currently leading as the senior growth marketing manager at active campaign he joined in july of 2023 before that doing some time at stanford was an expert on cora back on the core days and sas before that strategic advisor at black rock where he cut his teeth early on today we're going to focus on how he's driving growth at active campaign casey you ready to take us to the top

yeah thanks for having me nathan well hey i appreciate you jumping on you know i put out a post a while ago on sort of our best estimate on what most the mainstream sort of email marketing tools are doing in terms of revenue and you jumped in the comments and said wait a second you you didn't hear our our cmo on uh on on growth sprints talk about 250 million bucks of arr and

Shay did a great interview there.

We weren't able to confirm, and I know you can't comment on this, so I'm just going to give my audience the voiceover.

The last confirmed revenue metric that ActiveCampaign corporate has put out was that the firm broke $165 million in ARR in 2021.

Folks can obviously make assumptions about growth since then, but it's fair to say, Casey, you're in a competitive space.

There's a bunch of these new AI tools, waterfall enrichment that are not just email marketing, but everything else.

You're coming in and driving growth.

Walk us through sort of the top three growth activities you're focused on today at ActiveCampaign, and then we'll dive into each one.

Is there a third one or really just LinkedIn and earned media?

Those are the big two.