Nathan Walter

Thank you, David.

Great to be with you.

I love your question because it is what's happening in our head.

It seems like we have this universal impulse to value freedom.

And once we feel like our freedom is threatened, we tend to react negatively.

And advice from experts is just one example.

But, you know, think about these annoying ads that you can't skip.

Or think about having a very, a friend telling you, you have to watch the show.

You have to watch the show.

At some point, you have to restore that freedom.

So you're just basically going to do something like not watch the ad, like ignore your friend's recommendation.

Absolutely.

We sometimes think that when we're very forceful, it communicates, you know, our certainty, our passion, and then people will comply.

But in reality, it just tends to backfire.

So like you suggested earlier,

You can tell people you have several different options.

And this is what I would do.

This is what I would suggest.

We see it a lot with things like, oh, you can always opt out.

You control your data.