Naylor Taliaferro

speaker

1,345 appearances 8 recordings 1 series first heard Apr 2026 last heard 17 Aug

Naylor Taliaferro’s voice in public audio — every appearance, attributed to the second.

Trend

recordings per month · last 12 months

Recordings per month over the last 12 months — 8 in all, peaking in Aug 2026 with 3.

Appearances

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Green Industry Podcast · How to Stop Underpricing Your Jobs (w/ Naylor Taliaferro) - Part 1 · 15 Apr 2026 podcast

Externally, they had the great setup, trucks, trailers, all the guys and girls and all the equipment.

And so you you don't know.

So we can quickly fall into that trap of seeing other businesses and wondering why we don't have that or you know, or are we taking too long or just start having all these negative false beliefs, but we don't even know what their bottom line is.

We don't know how much money they are or are not making, how what they're charging.

Are they charging the right prices?

I mean, because first and foremost, that's that's one of the main things is if you're not charging the right prices.

then you're not going to be able to have as many profits to grow your business, to pay your employees what you need to pay them.

So you can attract better employees, you know, have better equipment, have enough equipment, like have the insurance, all those things you need to be able to price correctly.

And some services are more profitable than others as well, depending on whether you're landscaping, lawn maintenance, combination of the two.

But at the end of the year,

Of the day, uh, there's you don't know what those other companies are doing and what what their bottom line looks like internally and and all that.

So, but I do know that this is a challenge.

I mean, like I saw them go out of business and they told me about it, and I'm not gonna talk about their personal stuff, but I know that I know the reasons why they went out of business, you know.

And so that's so with it being the spring rush, it's so busy and we

Myself included, it's my twelfth year in business.

Like I I know I've been there, done that, especially in the beginning, you know, you

We have a huge demand out of nowhere, it seems like you go from zero to sixty almost overnight because the the temperature goes from zero to sixty, right?

Literally, depending on where you are in the country.

And and everything warms up and greens up and now everyone's thinking about spring and oh, I need to get this done and that done.

And they're looking everything up and seeing who they can contact.

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