Neer Sharma

speaker
92 appearances 1 recordings 1 series first heard Jul 2024 last heard Jul 2024

Neer Sharma’s voice in public audio — every appearance, attributed to the second.

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Like, could you embed these like mini games into it? And for like a bit of a viral loop, there'd be maybe one other button, which is just like share. And you can share your timer. Let's say it's coldturkey.com forward slash at Greg. You know, you share that with all of your friends and they can just get real time updates of how long you were cold turkey for.
Yeah, just the idea of basically how can you spice up the design of something that is now, I think, a little bit boring, at least with like habit forming apps. And then how could you like niche down on one really important problem right now that people are trying to tackle? So, yeah, that's the idea of cold turkey.
One of the things I was thinking about loosely was, you know, in the same way with just normal gaming apps, you have... the ability to pay for boosters or you need an extra life. And I was wondering whether the same thing could happen here. You know, let's say it's like two lives. And if you want to have an extra life and not have all your progress kind of gone to waste, maybe you have to pay to
Get that extra life. It's probably a little bit evil in light of trying to help people. So maybe that's not the right play. But I do think whether... the models that have existed, you know, like the gamification of like real world things is something that I think about a little bit.
And, um, can you begin to just inject some of those monetization mechanics that have worked really well for games and apply that in these other contexts that are like real world contexts, um, and real problem contexts.
No, what's that?
That's awesome.
So my next idea, semi-related to this, was... I was going through the subreddit for parents. And one of the common problems that was discussed was, how do I get my kid to do things they don't want to do? So my kid never wants to brush his teeth. They never want to eat their dinner. They don't want to do all of these things.
So when I was in, uh, you know, we call it primary school when, between the ages of like five and 11, um, we had this idea of like gold stars in class. So you do something good, you get a gold star.
And then at the end of the semester, there would be this counting of like gold stars and, you know, whoever gets the most gold stars, you know, get something, um, you know, you get a little trophy or a badge or whatever.
Um, so I was thinking again on this theme of like gamification, um, would you be able to create, let's say the gold stars app, uh, a gamification app for parents to use with their kids. And it's really just tracking the behavior of their kids in a really fun, highly visual way where you just, here's a star for brushing your teeth today. Here's a star for cleaning your bedroom.
And then, you know, what you could do is set like milestones where let's say after a hundred stars, you can buy something. Uh, maybe you can buy something. Maybe you can set the milestones before like Jimmy, when you've got a hundred gold stars, pick anything from this Amazon site. And that's going to be a reward. And when you've got a thousand gold stars, dream bigger, let's have a bigger budget.
Let's have $500, you know, get that PlayStation five you've always wanted. And it could, you just set this, uh,
um reward framework for you know the gold stars that becomes the thing that's like mediating the parents and their kids in terms of trying to reward good behavior keep track of good behavior um in again a really fun way like a lot of the parenting apps i see are just really boring they're just like really boring looking um
And I think you'd want it to be so visual that the kid and their parent are like looking at it together and, you know, tracking how many gold stars they've got. But yeah, again, this theme of gamification of getting people to do good things.
No, he literally stars, okay.
Yeah, yeah, I love that. Yeah, I think there's a lot of... A lot of the problems we've been discussing are really just dealing with behavioral things and trying to gamify, you know, good things and punish bad things. And then it's just a case of picking who the person is and what their problem is. So it's like, okay, you got a vape addiction, cool. Here's the app for you.
You're a stressed out parent with a really naughty child. Like, this is the app for you. So yeah, I really like... this uh this gamification kind of um process for real world things
No, that's, that's basically it. And I think the, the last thing that I really look for is just like distribution hacks and formats. So for instance, on TikTok, like, okay, these people are getting a lot of views for talking about giving up spending. Okay, that's interesting. Like, you know, that to me says that there's something about this behavior that breaks the algorithm.
So if I can reverse engineer a product to arrive at that output easily and faster for people, then that to me feels like, oh, okay, there's a way for this to get
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