Neeraj Ranjan Raut

People, once they get used to it, it's hard for them to move out.

So I think most of the churn actually happens in the first three months.

But if you can get people through the first three to four months, they tend to stick and basically grow with the product.

So almost all of it is organic.

First of all, we do pretty well on some very high intent, low traffic, high intent keywords.

If you search for shared inbox or if you look for a way to do customer support out of Gmail, if you search for any combination of Gmail and Help Desk, for example, you'll find us very, very easily.

So, you know, I think we are acquiring 80 to 90% of our customers free of cost, you know, through organic search, right?

And the rest is actually coming through AdWords.

We have a small $8,000 to $9,000 per month in AdWords spend, which is, you know, driving some of our acquisition.

Okay, so, you know, our average blended CAC, you know, as you would say, across organic and, you know, paid would be around $450 to acquire a single logo.

This is, yeah, yeah, of course.

Yeah, so, you know, I mean, the product needs a lot of work, you know.

So, basically, we are a very small, you know, 20 people product team.

And if you look at where the product can go, if you look at the, you know, the scope to build out on top of the email as a platform, it's huge, right?

So, a huge amount of the investment will actually go into taking the product into new directions, you know, basically improving what we have right now.

And the rest, of course, will go into marketing, right?

I mean, we'll play a lot more with paid marketing.

We'll go much more aggressive on that, yeah.

So our current lifetime value right now is $5,400 approximately.

So, you know, it's basically what ChartMogul tells us based on our current trend and expansion.