Neil Freiman
👤 SpeakerAppearances Over Time
Podcast Appearances
Emily Milliron is our supervising producer.
Raymond Liu is our senior producer.
Our producer is Olivia Graham, and our associate producer is Olivia Lake.
Hair and makeup is passed out on a United flight.
Devin Emery is our president, and our show is a production of Morning Brew.
Good morning, Brew Daily Show.
I'm Neil Freiman.
And I'm Toby Howell.
Today, the suspicious trades before Trump sent stock soaring.
Good morning and happy Tuesday.
Okay, here's a new study that I absolutely love.
Research from Cornell found that workers who were the most impressed by empty corporate buzzwords who fell for the BS were also the least equipped to make effective business decisions.
Shane Luttrell, a postdoc psychologist and the study's author, developed a corporate BS generator to create statements like, "'Getting our friends in the tent with our best practices, we will pressure test a renewed level of adaptive coherence.'"
and after mixing them in with real quotes from business leaders, asked 1,000 office workers to rate each statement's business savvy.
The workers who were most wowed by the corporate BS also displayed lower scores on the test of analytical thinking, reflection, and fluid intelligence.
Toby, I'm a little worried because you are impressed by everything.
So there's absolutely no reason to make fun of me whatsoever.
I'll be the judge of that.
But I bought a little device that can open any jar because I have a gentle grip.
You can target your buyers by job title, industry, company role, seniority, skills, company revenue, so you can stop wasting budget on the wrong audience.