Nick Friedman

Yeah. So, you know, we pride ourselves on being a, I would say, premium style experiential brand. There's a book I read called The Purple Cow by Seth Godin. He says, if you're driving down a country road, you see a bunch of brown cows, you've seen it before, you're not going to notice it. If there's a purple cow in that field, This was before social media that the book came out.

Yeah. So, you know, we pride ourselves on being a, I would say, premium style experiential brand. There's a book I read called The Purple Cow by Seth Godin. He says, if you're driving down a country road, you see a bunch of brown cows, you've seen it before, you're not going to notice it. If there's a purple cow in that field, This was before social media that the book came out.

He said, you're going to pull over. It's remarkable. You're going to tell your friends and neighbors about it, talk about the dinner table, put it on social media.

He said, you're going to pull over. It's remarkable. You're going to tell your friends and neighbors about it, talk about the dinner table, put it on social media.

And then it goes further to say, we talked about this a second ago, it needs the sizzle, which is the brand image, the name, the colors, but it also needs the steak, meaning the service has to live up to whatever promises that you're making to the customers or the team members. And so, you know, we're the only one stop solution for both moving and junk removal.

And then it goes further to say, we talked about this a second ago, it needs the sizzle, which is the brand image, the name, the colors, but it also needs the steak, meaning the service has to live up to whatever promises that you're making to the customers or the team members. And so, you know, we're the only one stop solution for both moving and junk removal.

We say we help people move the items they love, get rid of the stuff they don't. We leverage our trucks and labor to deliver donations for folks, you know, install furniture and so forth. And so pricing is hourly for the moving side of things. Call it a two man move anywhere from 100 to 150 bucks an hour. Obviously, if we add a third or fourth guy, it can increase from there.

We say we help people move the items they love, get rid of the stuff they don't. We leverage our trucks and labor to deliver donations for folks, you know, install furniture and so forth. And so pricing is hourly for the moving side of things. Call it a two man move anywhere from 100 to 150 bucks an hour. Obviously, if we add a third or fourth guy, it can increase from there.

Junk removal is volume-based, how much space the items fill up in the truck. So if we're cleaning out a whole garage that takes four to five pickup trucks worth, which is about the size of our trucks, it'd be like five, six, 700 bucks, depending on the geography. But that includes all the labor, the disposal, the loading fees. And so the moving industry is antiquated, right?

Junk removal is volume-based, how much space the items fill up in the truck. So if we're cleaning out a whole garage that takes four to five pickup trucks worth, which is about the size of our trucks, it'd be like five, six, 700 bucks, depending on the geography. But that includes all the labor, the disposal, the loading fees. And so the moving industry is antiquated, right?

I mean, we didn't invent moving. It's probably been around since the wheel got invented. And so we took a simple concept, put a creative image on the external side of it, a very focused, intentional on the inside of it. And so we're not the cheapest. Probably somebody could find a less expensive move on Craigslist or Facebook Marketplace or what have you.

I mean, we didn't invent moving. It's probably been around since the wheel got invented. And so we took a simple concept, put a creative image on the external side of it, a very focused, intentional on the inside of it. And so we're not the cheapest. Probably somebody could find a less expensive move on Craigslist or Facebook Marketplace or what have you.

But we say, look, there's a lot of options to go buy coffee, right? You could go pay $4 or $5 for Starbucks or you could go... pay 50, 75 cents at the gas station, but it's a very different experience between the two. They may even taste somewhat similar, but the experience is very different. So we, you know, we made HUNK's brand promise.

But we say, look, there's a lot of options to go buy coffee, right? You could go pay $4 or $5 for Starbucks or you could go... pay 50, 75 cents at the gas station, but it's a very different experience between the two. They may even taste somewhat similar, but the experience is very different. So we, you know, we made HUNK's brand promise.

It's an acronym, Honest, Uniformed, Nice, Knowledgeable Service. Okay. Because with moving, you're letting a complete stranger into your home. They're handling your personal belongings.

It's an acronym, Honest, Uniformed, Nice, Knowledgeable Service. Okay. Because with moving, you're letting a complete stranger into your home. They're handling your personal belongings.

Even if they're getting rid of your junk, these might have things that you have emotional attachments to or grandma might be moving into assisted living and these are her lifetime belongings that are being hauled away to be donated. So you need somebody that's empathetic and mindful.

Even if they're getting rid of your junk, these might have things that you have emotional attachments to or grandma might be moving into assisted living and these are her lifetime belongings that are being hauled away to be donated. So you need somebody that's empathetic and mindful.

So that's what we're always consistently training our frontline guys on is how we can be different, how we can be the Starbucks or the Chick-fil-A or the Ritz of moving and junk removal.

So that's what we're always consistently training our frontline guys on is how we can be different, how we can be the Starbucks or the Chick-fil-A or the Ritz of moving and junk removal.