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Nick Kozmin

๐Ÿ‘ค Speaker
141 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1615 Secrets to Cold Traffic to Demo to Sales Funnel with $1.8m ARR SalesProcess CEO

Like that's, that's really what they're, they're paying for.

SaaS Interviews with CEOs, Startups, Founders
1615 Secrets to Cold Traffic to Demo to Sales Funnel with $1.8m ARR SalesProcess CEO

Like we just write banger ads that cut through Facebook and YouTube and

SaaS Interviews with CEOs, Startups, Founders
1615 Secrets to Cold Traffic to Demo to Sales Funnel with $1.8m ARR SalesProcess CEO

So that's where our $15,000 clients get.

SaaS Interviews with CEOs, Startups, Founders
1615 Secrets to Cold Traffic to Demo to Sales Funnel with $1.8m ARR SalesProcess CEO

And then our six grand package is basically the playbook on how to build these video sales letters.

SaaS Interviews with CEOs, Startups, Founders
1615 Secrets to Cold Traffic to Demo to Sales Funnel with $1.8m ARR SalesProcess CEO

So we give them the sales scripts, the BSL scripts, the ad scripts, the templates, how to set the CRM, how to hire folks, how to do a demo, how to one-call close.

SaaS Interviews with CEOs, Startups, Founders
1615 Secrets to Cold Traffic to Demo to Sales Funnel with $1.8m ARR SalesProcess CEO

Most people have no idea how to do that.

SaaS Interviews with CEOs, Startups, Founders
1615 Secrets to Cold Traffic to Demo to Sales Funnel with $1.8m ARR SalesProcess CEO

It's not an agency, it's a info product.

SaaS Interviews with CEOs, Startups, Founders
1615 Secrets to Cold Traffic to Demo to Sales Funnel with $1.8m ARR SalesProcess CEO

Yeah, well, the contract is per year.

SaaS Interviews with CEOs, Startups, Founders
1615 Secrets to Cold Traffic to Demo to Sales Funnel with $1.8m ARR SalesProcess CEO

So it's a yearly contract and we have a group, we have a community, so they pay to be part of the community.

SaaS Interviews with CEOs, Startups, Founders
1615 Secrets to Cold Traffic to Demo to Sales Funnel with $1.8m ARR SalesProcess CEO

Yeah.

SaaS Interviews with CEOs, Startups, Founders
1615 Secrets to Cold Traffic to Demo to Sales Funnel with $1.8m ARR SalesProcess CEO

Well, we'll be, we'll look at, it depends on the price point in the market that they're in.

SaaS Interviews with CEOs, Startups, Founders
1615 Secrets to Cold Traffic to Demo to Sales Funnel with $1.8m ARR SalesProcess CEO

Right.

SaaS Interviews with CEOs, Startups, Founders
1615 Secrets to Cold Traffic to Demo to Sales Funnel with $1.8m ARR SalesProcess CEO

We usually, if they're just doing outbound, if they're selling something over like 50 grand, they're looking at five to 20 demos a month.

SaaS Interviews with CEOs, Startups, Founders
1615 Secrets to Cold Traffic to Demo to Sales Funnel with $1.8m ARR SalesProcess CEO

If they're a little bit lower price point where they're selling like SMBs, like we can get like 120 demos a month.

SaaS Interviews with CEOs, Startups, Founders
1615 Secrets to Cold Traffic to Demo to Sales Funnel with $1.8m ARR SalesProcess CEO

It just depends on the, on the, uh, on who they're going after.

SaaS Interviews with CEOs, Startups, Founders
1615 Secrets to Cold Traffic to Demo to Sales Funnel with $1.8m ARR SalesProcess CEO

So I started seven years ago, but I was kind of like a, I would go in, I could only help two customers at a time.

SaaS Interviews with CEOs, Startups, Founders
1615 Secrets to Cold Traffic to Demo to Sales Funnel with $1.8m ARR SalesProcess CEO

So I'd go in for half a year, and I'd roll up my sleeves and do all the work.

SaaS Interviews with CEOs, Startups, Founders
1615 Secrets to Cold Traffic to Demo to Sales Funnel with $1.8m ARR SalesProcess CEO

So I'd build the funnel, I'd get on the phone, I'd build the sales team, I'd run their ads, and we would do, it was $100,000 fee plus 15% of the lift.

SaaS Interviews with CEOs, Startups, Founders
1615 Secrets to Cold Traffic to Demo to Sales Funnel with $1.8m ARR SalesProcess CEO

So I would go in, and I could only do two of those a year.

SaaS Interviews with CEOs, Startups, Founders
1615 Secrets to Cold Traffic to Demo to Sales Funnel with $1.8m ARR SalesProcess CEO

So then we did these deals, everyone started asking me.