Nick Martell

But Jack and I call it the UFO because this is truly a unique financial offering.

For our second story, Alex Cooper is launching a reality TV competition in a Utah ski town.

Because reality TV has become Hollywood's number one profit puppy.

And our third and final story, Allbirds became Smallbirds.

True.

But now it's Fallbirds.

Truer.

Allbirds sold itself for 99% off yesterday.

But Jack and I found one lesson that anyone trying to sell anything can take from this fall.

It's an inconvenient truth.

But yetis, before we hit that wonderful mix of stories.

Like I said, no one else doing the mix.

Love the mix, Jack.

There's a strange phenomenon sweeping the business world that was just scooped by the Wall Street Journal.

Scooped or scoffed by the journal, Jack.

Because the strange correlation is between your net worth and the amount of typos you make.

That's right.

It turns out the wealthier you are, the worse you're spelling.

Tech titans, bank barons, successful CEOs, they misspell things the most.

Get this, the bigger they are, the bigger the emmer.