Nick Martell

For our first story, lab-grown diamond prices have gotten so low, you can now buy a one-carat diamond ring over at Walmart for $2.99. And De Beers, the diamond giant, is being attacked by the monster it created. Literally. But yetis, happy engagement season to all those who celebrate. If you haven't done it yet, by the way, your secret's safe with us. It's spring. Yes.

For our first story, lab-grown diamond prices have gotten so low, you can now buy a one-carat diamond ring over at Walmart for $2.99. And De Beers, the diamond giant, is being attacked by the monster it created. Literally. But yetis, happy engagement season to all those who celebrate. If you haven't done it yet, by the way, your secret's safe with us. It's spring. Yes.

Spring is typically when we see a pop in getting down on one knee. Diamonds, they're a girl's best friend. But lab-grown diamonds, they are a fiscally responsible best friend. Because get this, the price of a lab-grown diamond has fallen by 90% in six years. We repeat a 90% lab-grown diamond drop. Jack, what exactly is going on here? With a lab-grown diamond,

Spring is typically when we see a pop in getting down on one knee. Diamonds, they're a girl's best friend. But lab-grown diamonds, they are a fiscally responsible best friend. Because get this, the price of a lab-grown diamond has fallen by 90% in six years. We repeat a 90% lab-grown diamond drop. Jack, what exactly is going on here? With a lab-grown diamond,

Spring is typically when we see a pop in getting down on one knee. Diamonds, they're a girl's best friend. But lab-grown diamonds, they are a fiscally responsible best friend. Because get this, the price of a lab-grown diamond has fallen by 90% in six years. We repeat a 90% lab-grown diamond drop. Jack, what exactly is going on here? With a lab-grown diamond,

You don't have to wait millions of years for Earth to create the diamond. It's a highly scalable product, like a software. You don't have to mine lab-grown diamonds either. You can make them in a lab in one to two weeks. And they're identically the same as a natural diamond. Which leads to this wild development in the engagement industry.

You don't have to wait millions of years for Earth to create the diamond. It's a highly scalable product, like a software. You don't have to mine lab-grown diamonds either. You can make them in a lab in one to two weeks. And they're identically the same as a natural diamond. Which leads to this wild development in the engagement industry.

You don't have to wait millions of years for Earth to create the diamond. It's a highly scalable product, like a software. You don't have to mine lab-grown diamonds either. You can make them in a lab in one to two weeks. And they're identically the same as a natural diamond. Which leads to this wild development in the engagement industry.

50% of engagement rings today have a lab-grown diamond in them. In fact, for the studs market, that lab percentage is even higher. Yeah, a single diamond stud earring. Odds are, that diamond... was born in a lab. He didn't go to Jared's. He went to Walmart. And to quote your best friend's engagement post he just made on Instagram, lab-grown diamonds just did a thing.

50% of engagement rings today have a lab-grown diamond in them. In fact, for the studs market, that lab percentage is even higher. Yeah, a single diamond stud earring. Odds are, that diamond... was born in a lab. He didn't go to Jared's. He went to Walmart. And to quote your best friend's engagement post he just made on Instagram, lab-grown diamonds just did a thing.

50% of engagement rings today have a lab-grown diamond in them. In fact, for the studs market, that lab percentage is even higher. Yeah, a single diamond stud earring. Odds are, that diamond... was born in a lab. He didn't go to Jared's. He went to Walmart. And to quote your best friend's engagement post he just made on Instagram, lab-grown diamonds just did a thing.

But here's what we find fascinating about this story, Yetis. The 90% drop in lab-grown diamond prices has completely changed the engagement economy. Specifically, we need to introduce the $299 engagement ring.

But here's what we find fascinating about this story, Yetis. The 90% drop in lab-grown diamond prices has completely changed the engagement economy. Specifically, we need to introduce the $299 engagement ring.

But here's what we find fascinating about this story, Yetis. The 90% drop in lab-grown diamond prices has completely changed the engagement economy. Specifically, we need to introduce the $299 engagement ring.

walmart that's right the walmart 299 ring bling du jour this is wild yetis when nick and i got engaged not to each other just to clarify you may not know that to be honest but we actually both have wives the price back then of a one carat pretty nice diamond was five or six thousand dollars it was more than pretty nice i saw alex's ring it's beautiful it's beautiful jack

walmart that's right the walmart 299 ring bling du jour this is wild yetis when nick and i got engaged not to each other just to clarify you may not know that to be honest but we actually both have wives the price back then of a one carat pretty nice diamond was five or six thousand dollars it was more than pretty nice i saw alex's ring it's beautiful it's beautiful jack

walmart that's right the walmart 299 ring bling du jour this is wild yetis when nick and i got engaged not to each other just to clarify you may not know that to be honest but we actually both have wives the price back then of a one carat pretty nice diamond was five or six thousand dollars it was more than pretty nice i saw alex's ring it's beautiful it's beautiful jack

Because that diamond was mined from Mother Earth by De Beers, the 137-year-old diamond Goliath monopoly. But today, Walmart is selling the same exact stone for $299. Walmart dropped a diamond dupe 95% less than what we were buying for the same chemical quality diamond. Nick and I bought them in 2017 and 2018. Now they're 95% lower priced.

Because that diamond was mined from Mother Earth by De Beers, the 137-year-old diamond Goliath monopoly. But today, Walmart is selling the same exact stone for $299. Walmart dropped a diamond dupe 95% less than what we were buying for the same chemical quality diamond. Nick and I bought them in 2017 and 2018. Now they're 95% lower priced.

Because that diamond was mined from Mother Earth by De Beers, the 137-year-old diamond Goliath monopoly. But today, Walmart is selling the same exact stone for $299. Walmart dropped a diamond dupe 95% less than what we were buying for the same chemical quality diamond. Nick and I bought them in 2017 and 2018. Now they're 95% lower priced.