Nick Martell

that can't lead in your marketing.

Exactly.

Because most consumers think things like price, quality, style, convenience, those are way more important than sustainability.

And we saw this play out with Allbirds.

You know, they printed the carbon footprint sticker on each of their shoes on the heel, which was kind of a cool sustainability feature.

And they famously made their products of New Zealand, like cage-free sheep who hung out with hobbits, another cool sustainability feature.

but they focused on that as their competitive advantage when consumers really care about style, price, quality, and convenience.

It's an inconvenient truth.

Sustainability is awesome.

Nick and I are personally huge fans and spend our money towards it.

But if you want to sell beyond a green niche, don't make your Super Bowl ad about sustainability.

Jack, could you whip up the takeaways for us for the new Friday?

SpaceX has filed to IPO.

It'll be the biggest IPO ever with the most percentage allocated to retail.

And it'll happen when Venus lines up with Jupiter.

It's a UFO, a unique financial offering.

And the stock price will break Wall Street's calculator.

For our second story, Alex Cooper's new show is a reality TV show squared.

It's a reality show starring stars from every other reality show.

Because reality TV is now 24-7, 365.