Nick Unsworth

One,

is it's super affordable it's technically a free event for folks to show up but the other thing is that we're still able to to predict how many people are going to show up we're still able to you know organize the event get commitments for who's going to be there and so in the funnel we've got you know we'll do a handful of webinars and we'll offer the the free tickets at the end

But then the other key thing is that we'll actually go from Facebook ad and we'll go direct to a claim ticket.

So picture there's an ad, it's talking about, you know, the Ignite Your Movement event and all the benefits of it.

They click on the ad and they're taken to a landing page, which is just a video and it shares all the, you know, the cool things that happen at the event testimonials.

But then there's the opt-in box, a picture kind of like lead pages where, you know, you click, you know, claim my free ticket.

It pops up and then it has first name, last name, phone and email.

And so the cool thing is it's one of those micro commitments where they're just taking that little baby step of, you know, they first click the button, then they pop in their info and boom, they've got a free ticket.

Yes.

So close.

So the whole thing is that the micro commitment is that they click the button and they pop in their information to claim it.

However, once they claim it,

the next page is just saying, all right, awesome.

We're glad that you claim the ticket.

It is truly a free ticket event.

Here's the thing.

We need to be able to plan to know that you're coming.

We need to be able to, to, you know, we served a breakfast and we did a whole bunch of cool stuff.

And, but then the, the commitment piece is they have to then put down the $97 as a refundable deposit.

Yeah, so from there, we had 325 put down the refundable deposit.