Nick Unsworth

And it's interesting.

So we did, I would say 75% of our ad budget actually took place within about a two-hour drive from San Diego, and we held the event in San Diego.

So I think because, and we've done this event twice now, and because we had a pretty large

you know, group of local folks that have claimed tickets.

You know, they just were... And we did have...

some urgency to it so that, you know, I think people were thinking, you know, I better just claim this ticket.

I think I can go, but I'm not positive.

So then it becomes about the follow-up to make sure that they follow through and actually show up.

So what happened is, you know, of the 325 that actually put down the refundable deposit, we onsite had 220 show up.

And that was pretty similar to the first time that we ran it back the December before.

So, you know, we ended up with 220 that actually registered onsite

Exactly.

And what we've done is that, you know, if they don't show up, you know, it's, um,

That deposit, I mean, they're checked, they get that back at the event when they show up.

And so if they don't show up, then yes, we do keep it.

But what we also do is follow up with them and say, hey, listen, you claim this ticket for last year's Ignite, we're going to allow you to roll it into this year's Ignite.

So we still will reach back out to them on the next one.

Got it.

Yeah, so what's great is that once we get the folks there, what's interesting is it's a three-day event.

It's full on where, I mean, we're going nine in the morning to nine at night for two days.