Nicola Mendelsohn

Keeping young people safe on our platform is incredibly important to us.

It's an absolute priority.

And we've been investing in this area for a number of years.

It's why we launched Teen Account back in 2024, to keep young people safe, to give parents supervisory controls so that they can also work with their children, their young people, in terms of keeping them safe.

So what does that mean?

It means restricting the amount of time that they spend on the platform.

It means that they constrict who comes on.

And we place them all in that category automatically.

So this is very important.

But, of course, we're going to work with regulators wherever they are.

I'm not going to speculate with you on that.

So first off, we use AI when it comes to people on our platform to see more of the things that they want to see.

So we have growth across all of our different platforms, which is fantastic to see.

Then we have the advantage suite, which is very simple.

I mean, some of the practices that you used to do took 150 different steps.

Now you can do it in one step.

We also see more and more the increase in our generative AI tools, how they can use it for text, for translations, for even the creation of video now.

We have over 2 million advertisers doing that.

So all these things are combining alongside both reels as well to really give growth for our advertisers.

Nicola, what do you think is still untapped in your mind?