Nicola Mendelsohn

Oh, so many things.

I mean, I've got a whole smorgasbord of things.

So definitely messaging.

We're seeing a continuous uptake in more personalized communication between businesses and people.

There's now over a billion messages sent every day between people and businesses.

We see 80% of people around the world globally that are speaking with a business every single week.

So this is an area both on the marketing side, but increasingly more on the utility and the authentication side.

A good example is Air France.

So Air France, when they switched this on, within a few days, it became their primary source of communicating with their customers.

And they're doing it to deliver boarding passes, tell you about where your baggage is, also remarketing as well.

So that's a very good example of some of the changes that we're seeing.