Nicolas Cole

No one's going to need a writer anymore. And that really fails to understand what's happening. And the analogy that I always use is when Photoshop was invented in 1990, if you can believe it was that long ago at this point, That didn't ruin design, it created a thousand times more designers, right? It created exponentially more design in the world.

When Instagram launched in 2010, that didn't remove photographers, it made everyone a photographer, right? It exponentially increased the amount of photography in the world. And ChatGPT and Claude and all these AI writing platforms are gonna do the same exact thing. They're going to make everyone a writer because it's reducing the barrier to entry.

When Instagram launched in 2010, that didn't remove photographers, it made everyone a photographer, right? It exponentially increased the amount of photography in the world. And ChatGPT and Claude and all these AI writing platforms are gonna do the same exact thing. They're going to make everyone a writer because it's reducing the barrier to entry.

When Instagram launched in 2010, that didn't remove photographers, it made everyone a photographer, right? It exponentially increased the amount of photography in the world. And ChatGPT and Claude and all these AI writing platforms are gonna do the same exact thing. They're going to make everyone a writer because it's reducing the barrier to entry.

If you pair that trend with the fact that 20 years ago, people couldn't imagine what it meant to create content online. If you owned a fax machine brand or a candy brand or a local spa, 20 years ago, you were like, what does it even mean to create content? You want me to post pictures of my fax machine on the internet?

If you pair that trend with the fact that 20 years ago, people couldn't imagine what it meant to create content online. If you owned a fax machine brand or a candy brand or a local spa, 20 years ago, you were like, what does it even mean to create content? You want me to post pictures of my fax machine on the internet?

If you pair that trend with the fact that 20 years ago, people couldn't imagine what it meant to create content online. If you owned a fax machine brand or a candy brand or a local spa, 20 years ago, you were like, what does it even mean to create content? You want me to post pictures of my fax machine on the internet?

And now today, every single business and every single individual understands I should probably create and share content online. It's why spas share pictures of their spas, right? And so if you take those two things together, you realize that quote unquote content, branded content, educational content is not ever going to go down. It's only going to go up.

And now today, every single business and every single individual understands I should probably create and share content online. It's why spas share pictures of their spas, right? And so if you take those two things together, you realize that quote unquote content, branded content, educational content is not ever going to go down. It's only going to go up.

And now today, every single business and every single individual understands I should probably create and share content online. It's why spas share pictures of their spas, right? And so if you take those two things together, you realize that quote unquote content, branded content, educational content is not ever going to go down. It's only going to go up.

Every single day, more and more people, more and more businesses want to create more and more content. If you are constrained as a human by 24 hours in a day or really like eight to 12 working hours a day and seven days a week, well, your productivity can only go so far. You can only produce so much content in a given day or a given week.

Every single day, more and more people, more and more businesses want to create more and more content. If you are constrained as a human by 24 hours in a day or really like eight to 12 working hours a day and seven days a week, well, your productivity can only go so far. You can only produce so much content in a given day or a given week.

Every single day, more and more people, more and more businesses want to create more and more content. If you are constrained as a human by 24 hours in a day or really like eight to 12 working hours a day and seven days a week, well, your productivity can only go so far. You can only produce so much content in a given day or a given week.

So if you add AI into the equation, it's not that AI removes people's jobs. AI becomes the stress test of, do you know how to use this to double, triple, quadruple your output? If yes, you will make even more money than you were making before because you are more valuable. And if you don't know how to use this, you become less valuable. And people conflate the two. They think AI stole my job.

So if you add AI into the equation, it's not that AI removes people's jobs. AI becomes the stress test of, do you know how to use this to double, triple, quadruple your output? If yes, you will make even more money than you were making before because you are more valuable. And if you don't know how to use this, you become less valuable. And people conflate the two. They think AI stole my job.

So if you add AI into the equation, it's not that AI removes people's jobs. AI becomes the stress test of, do you know how to use this to double, triple, quadruple your output? If yes, you will make even more money than you were making before because you are more valuable. And if you don't know how to use this, you become less valuable. And people conflate the two. They think AI stole my job.

That's not what happened. AI changed the barrier to entry and changed the baseline skill level. You failed to change with it. And then AI says, well, you didn't change, so you don't get the next opportunity, which is like Darwinism at its finest, right? So everyone's sitting here thinking AI is ruining things. And no, it's changing things, and you are failing to change with it.

That's not what happened. AI changed the barrier to entry and changed the baseline skill level. You failed to change with it. And then AI says, well, you didn't change, so you don't get the next opportunity, which is like Darwinism at its finest, right? So everyone's sitting here thinking AI is ruining things. And no, it's changing things, and you are failing to change with it.

That's not what happened. AI changed the barrier to entry and changed the baseline skill level. You failed to change with it. And then AI says, well, you didn't change, so you don't get the next opportunity, which is like Darwinism at its finest, right? So everyone's sitting here thinking AI is ruining things. And no, it's changing things, and you are failing to change with it.

So that's my little preamble for what we're going to dig into. That is why these things are so important. What is a topic that you want to create a piece of content on? 800 word article. You could also post it as a long form on X. You could post it as a long form on LinkedIn if you want. Is there any topic you've been noodling on?