Nicolas Cole

speaker

203 appearances 2 recordings 1 series first heard May 2024 last heard Jan 2025

Nicolas Cole’s voice in public audio — every appearance, attributed to the second.

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The Startup Ideas Podcast · This AI Writing Hack Made Him Millions (Full Breakdown) · 20 Jan 2025 podcast

Yep. Okay. So let's, let's actually, we'll, we'll take a small scenic route detour here and let's play this out because this is, this is what I mean when I say, when you understand how these frameworks work, they work for everything and you can use them across any medium. So we're going to take this headline. So, so our taste, we elevated to editor in chief of chat to be tea for the day.

So we're going to take this headline, we're going to put it here, and you go, you know what? I actually, as I'm thinking through this, realize that I don't want this to be necessarily an article. Maybe I want this to be a thread on Twitter. Now we're going to come back to the article because it's very easy to show how all of these things work, but let's play this out as a thread hook, for example.

So Greg, do you have a recent viral thread that has a hook that you thought was awesome?

So throw it over. Feed it to me.

That counts for something.

Do you want me to... Yeah, throw it in the chat here. We're going to pull this up.

So here's the next thing. What we're going to do is we're going to take this and we're going to treat it as a template, and then we're going to put this idea inside this template. Now, whenever I show people how to do this, very often writers will say back some version of, A, isn't that stealing? Well, for one, you wrote the first one, so no. But even with other people, isn't that stealing? And no.

you're not stealing the content. You are stealing the architecture, right? So everybody's read the, what is it? Austin Klein's book, steal like an artist, right? This is what that means. So you are stealing the bones of the house, but you're going to design it in a different way. Okay. Second is often writers will say some version of, well, this isn't real writing.

Like you're just, you're just taking something that works and then reswizzling it. to which I have to slow down and explain, you don't realize that you are already doing this every single time you sit down to write. You just call it intuition.

But what's really happening is every time you sit down to write, your brain is cycling through previous quote unquote templates that you have seen work, either something you've read and were inspired by or something that you've done already and you received a positive response from. You're like, oh, that hook worked last time. My subconscious is like, maybe I should do that again.

So this is already happening. All we're doing is we're just making this conscious. So how do we do this? Well, you take the hook and some hooks, if you pull, it might not be a perfect fit, but we'll do our best with this one. So here, just had a fascinating lunch with a 22-year-old Stanford grad. Smart kid, perfect resume. Something felled off though.

He kept pausing mid-sentence, searching for words. No complex words, basic ones, like his brain was buffering. Finally asked if he was okay. His response floored me. This is such a good hook, man. This is such a good hook. Okay.

Okay. In 2002. Reed Hastings had a meeting with his executives.

And just to show how close we're... I'll try and stick to this as much as possible. Searching for words. Reed Hastings looked out the window and said, we're banning the word blockbuster.

Of course, yeah. You don't steal the content, you steal the format.

Right? And so here, now here's the really cool part. What is an AI model? An AI model is really just lots of examples of a scenario. And so I love when – like it's actually comical to me when people say things like, I tried using AI, but it just takes too long to get an end result. And I'm sitting here and I'm like, I've been writing on the internet for 10 years.

I've written 8,000 articles on the internet. And you're frustrated that it's taking you like three reps to get an end result. So what you don't realize is that when you do this one time, so we took the original hook and then we manually created a new version. set a different way. You just created a mini model.

And so what you can do and why it's so important to understand how to do these things manually is because then we can take this hook and this now, this is what I would do. This is how you can keep working with ChatGPT. So you go, it gives us this list, your editor in chief, you go, okay, great. This is the headline that I like the most.

but I want to write this in the form of a Twitter slash X thread. Let's start by writing a viral hook. Here's a hook I wrote recently that went mega viral. We take this. This is the first part of training our little model. Then we go now here's a different version of that viral hook based on the headline that I picked that I think could work.

And then we take this, we copy paste this, and then we go. Now I'd like for you to come up with five other variations of this same viral hook to increase the likelihood of people reading this piece about Reed Hastings. Okay, so what are we doing? We're literally just saying, here's what I want to do. Here's an example of the thing I sort of want to mirror.

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