Nicolas Cole

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203 appearances 2 recordings 1 series first heard May 2024 last heard Jan 2025

Nicolas Cole’s voice in public audio — every appearance, attributed to the second.

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The Startup Ideas Podcast · This AI Writing Hack Made Him Millions (Full Breakdown) · 20 Jan 2025 podcast

And then you close the loop by saying, and here's my first try. And when you give it your first try, you just created this mini model that it now has something to learn off of, right? So here's variation two. Picture this, a 2002 Netflix leadership meeting, NBA hotshots, top engineers, all eyes on Reed Hastings. That's a pretty great intro. Fuck yeah.

The reason that this is so cool is because you have to remove your own ego and be like, who cares that AI actually produced a better hook? The reason it was able to was because I prompted it the right way. And that fundamental piece is what is changing everything. And either you get on board with that and you become an orchestrator and editor in chief, or you don't have a job anymore.

And it's self-inflicted because you could have changed. What we're doing right now is not hard. Pretty cool.

I think that's sort of like saying, I don't know how to drive yet. Should I go book a time at the Porsche track and learn how to drift a high-speed 911? And people have a miraculous ability to want to solve problems they don't have yet. Chachapiti and Claude are so powerful that you do not need much more than this for a long time.

I've played with them a tad, but it's not even worth the effort for me yet. Yeah. It doesn't solve a problem for me.

Fair. You know? Okay. So that was our little detour about Twitter hooks. Okay. But let's go back. I'm just going to move these down here just so we have them. But let's go back to if we were to turn this into an 800-word article because I want to show – the different levels and decisions that go into you making the high leverage decisions and then AI doing the lower leverage stuff.

So when you have a headline, As a default, the easiest container for creating content is to think in terms of chunks of three. So the average 800-word article, give or take, and when I say article, you can post it on Twitter as long form, you can post it on Medium as an article, you can post it on Quora as an answer. I just mean generally that amount of words, right?

This is what it typically looks like. You have your intro, and then you have three main sections. Now, can you have five sections? Yes. Could you have 50 sections? Sure, if you wanted to, right? But generally speaking, 800 words, three sections. The first decision that needs to get made are what are, let's just stick with three here. What are the three things that we are going to give the reader?

and this is something that took me a really long time to understand is that 90% of the value of a piece is the headline and the quality of the three main points. Okay. So I'll give you a really simple example. Let's, let's say the title was how to make your first million dollars or actually here's, here's a better one here. How to save

million dollars in taxes in 2025 let's pretend this was the headline of our piece and v1 is our sub heads were you gotta learn about money you should hire a CPA and don't be dumb okay let's pretend that's v1 and What so many writers fail to understand is that 90% of the value of the thing gets evaluated just based on this.

So if you saw this headline and then you clicked on this piece and you skimmed these three subheads, you would immediately say to yourself, this is worthless and you would leave. And all of that would happen in less than two seconds, right? The value equation changes dramatically when these main points are even more specific, even more tangible.

I'm not going to sit here and stress test this for 10 different iterations, but just to show the example, it would be something like if you aren't taking advantage of the, I'm sure there's some sort of loophole.

right this can easily save you an extra 250k you know you should be taking all money into a personal S corp not an LLC and then subhead number three is there's a program where you can buy section 8 housing and get paid dividends that you can write off against your income okay So those three main points, for example, are significantly more specific and they are significantly more tangible.

And when you see each main point, inherently, if you read this, you're like, oh, I've never heard of that loophole, which sells you on reading the actual content. And so if the title doesn't promise you something that is worthwhile, and if the main points aren't tangible enough to show that you're going to deliver on that promise, nobody reads the content.

And so instead, you have all these people that are sitting there and they're like, oh, well, I got to start writing. And they start with the first word and they're like, This is how you save a million dollars. No, I don't like that. I'm going to say a million. No, I don't like that. Here's save a lot of money. No, I don't like that. I don't like that adjective. Wait, I don't like any of this.

Wait, I shouldn't be a writer. Like that's what most people do. And they don't even realize that they've dove into the writing before they've made the most important decision, which is what's the promise and how are you delivering on the promise in the main points? Does that make sense?

Sometimes it's intuitive. Oftentimes I will see that there's always people that do a lot of these things accidentally or they do them every once in a while. And my goal is to make them conscious so that as you're writing, you're sitting there and you're like, this is the next thing. This is the next thing, right?

literally days weeks per year yeah it's no different than when someone's like oh you know it takes me five years to write a book well it's not because the book took you five years it's because you had to make five years of mistakes in order to write it totally okay so you want to you want to keep it pushing yeah we got like 15 20 minutes max Cool. We got it.

We're going to compress it in and then we can talk takeaways. So next I'm going to introduce my, one of my favorite frameworks that I've ever come up with. I call it the 10 magical ways. The 10 magical ways are you could reverse engineer 99% of all nonfiction writing back into these 10 ways.

And the reason that this little list is so powerful is because it is the easiest way to remove any sort of writer's block that happens at every single stage. So the first way to use this is to look at the headline. And this is a great hook, why Reed Hastings banned the word blockbuster, but this is a pretty vague and what I like to call intangible promise. So, and what it means for your startup.

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