Nicolas Darveau-Garneau

speaker

464 appearances 1 recordings 1 series first heard Apr 2026 last heard 9 Apr

Nicolas Darveau-Garneau’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Apr 2026 with 1.

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And so, for example, 15% of customers drive 90% to 100% of the profits in almost every industry.

And we talk about this.

Large companies don't talk about this.

Most entrepreneurs don't talk about this.

When I ran my companies, I didn't talk about this.

I focused on acquiring customers and making sure customers that I had already did churn.

I just didn't spend enough time creating customer value, right?

So the whole idea of customer lifetime value, where you're acquiring the most valuable customers, just like Surex did.

But then after that, you're using AI to develop these customers to make them more valuable, right?

Going back to the property and casualty example, right?

If a customer has two products, if they have home and car insurance, they'll stay twice or three times longer than before.

So I'll give you an example of a use of AI that I think is really fascinating.

I was working with a fashion retailer, and they use a lot of AIs to make a lot of decisions faster, right?

They were saving time, they were doing that productivity piece.

But then, you know, one of the merchants was like, look, you know, I've got some insights, I think, on customer behavior.

And I think that if we can drive customer to do certain things, they'll buy a lot more.

They'll be even happier for the customer lifetime value or the profit of a customer over time is going to go up a lot.

So, okay, like what's your hypothesis?

And the hypothesis was that if you look at customers, you've only shopped in one category, right?

They've only shopped, you know, blouses or shirts.

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