Nicolas Darveau-Garneau

speaker

464 appearances 1 recordings 1 series first heard Apr 2026 last heard 9 Apr

Nicolas Darveau-Garneau’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Apr 2026 with 1.

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And you can get them to buy a different category like pants or skirts.

In my experience, people just, you know, start shopping a lot more.

Which is funny, by the way, was the opposite of what AI was doing.

If you go into a fashion retailer and you buy a lot of shirts, it's going to just spit out more shirts for you.

And the reason for that is because it's optimizing the wrong thing.

It's optimizing to a short-term metric called conversion rate.

Right?

So it's like, and by the way, like 100%, almost 100% of websites are optimized for conversion rate.

Right?

It's like, hey, a customer comes in and 6% buy, and the next page, 4% buy, the first page is better than the second page.

Which turns out not to be the case, right?

And so we did this test and we showed that if you can get a person to start shopping across categories, their customer lifetime value doubles.

If you make twice as much money off that customer as you did before,

And so back to your point about thinking and not just rely on the AI.

This was a very senior merchant who had insights that the AI didn't have.

And she challenged the AI.

She's like, the AI is wrong.

Now, the AI wasn't wrong.

The AI was just training properly.

It was trained to do the wrong thing, which, again, is my experience with almost every meaningful AI project.

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