Nicolas Darveau-Garneau

speaker

464 appearances 1 recordings 1 series first heard Apr 2026 last heard 9 Apr

Nicolas Darveau-Garneau’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Apr 2026 with 1.

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Finding Peak with Ryan Hanley · Ex-Google Chief Evangelist: 90% of Companies Optimize AI Wrong · 9 Apr 2026 podcast

So what did he do?

Well, he started targeting 55-year-old customers and above.

because they have health issues that are more difficult to deal with.

He hired different types of trainers and trained them differently.

He built a whole set of practices like nutrition, all sorts of things around his members.

And members love it and never quit, right?

So just imagine going from a typical gym where it is like constant churning to this really kind of customer-centric, high customer lifetime value business.

So his average customer

is worth 28 times more than the average customer of a normal job.

This can be done by anybody, right?

Don't focus on just the average customer.

Try to understand who your best customers are.

Try to find more like that and try to make every one of your customers your best customers.

And AI can help you do all that stuff, even if you're a very small business.

Yeah, what a great question.

And what you said, by the way, is really insightful.

The idea is to put customer lifetime value in the middle, right?

And in everything, so to answer your question, same thing, right?

If you've got the right KPIs and you're thinking about it the right way, you're going to get a 2x or a 3x, right?

And if a new model comes in and it's, you know, 10% better, that's 10%.

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