Nicolas Darveau-Garneau

speaker

464 appearances 1 recordings 1 series first heard Apr 2026 last heard 9 Apr

Nicolas Darveau-Garneau’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Apr 2026 with 1.

Appearances

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Finding Peak with Ryan Hanley · Ex-Google Chief Evangelist: 90% of Companies Optimize AI Wrong · 9 Apr 2026 podcast

Churn, churn is important, but it's not the most important thing, right?

Number of customers acquired doesn't really matter.

How is my customer lifetime value?

Am I increasing it every day?

You know, I thought Ryan was worth $2,000 in the next five years.

Now he's worth 3,000 bucks.

I've created a thousand bucks of value.

If you train the AI to do that,

right, acquire the most valuable customers, and then find the next best thing you can do to get a customer to be more valuable for you.

All of that while also checking that you're delighting customers, right?

So customer lifetime value goes up, that promoter score goes up, right?

And so that's the trick.

And it sounds a little bit, you know, theoretical if you're a small business owner, but one of my good friends runs a gym and he started thinking this way and looking at customer lifetime value.

I don't care how many members I have,

I don't care how many I acquire.

I want these people to like stay forever and invest a lot more money in their health.

So now you get this business, you know, used to be a $200,000 business.

That's a $1.2 million business.

Its churn is like 3%, right?

And when people join, they stay forever.

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