Nicolas Darveau-Garneau

speaker

464 appearances 1 recordings 1 series first heard Apr 2026 last heard 9 Apr

Nicolas Darveau-Garneau’s voice in public audio — every appearance, attributed to the second.

Trend

recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Apr 2026 with 1.

Appearances

newest first · ▶ plays the moment

Finding Peak with Ryan Hanley · Ex-Google Chief Evangelist: 90% of Companies Optimize AI Wrong · 9 Apr 2026 podcast

So it's a very different ad than a typical kind of direct response performance marketing ad.

But historically, the problem was that we couldn't tell if this thing was working or not until much later.

So you couldn't really optimize it using AI.

Well, now you can put an ad on YouTube and you can put like 15 different variations of an ad or even 15 different ads because it's so much cheaper with AI.

And you can see in real time which of the ads is driving people to search for your brand more.

And then you double down on that ad, and then you only start investing money on that ad.

And maybe just in one state, a small state, in Iowa, for example, right?

You start investing a little bit of money in, and you're like, hey, look, the searches for my brand are doubling in Iowa.

And maybe you wait a couple of months to see the impact on your sales, and you're like, hey, look, my sales in Iowa have gone through the roof relative to the rest of the country.

Whoa, this thing worked.

Now let me scale it to the whole country.

So next thing you know, the searches for Invisalign have doubled across the U.S.

The searches for SmileDirect collaborate flat.

Dentist's office reopened and Invisalign eats while direct clubs lunch.

So anybody can do this.

It's very inexpensive.

And next thing you know, your brand is at a whole different level.

And then magical things happen, right?

Your website converts better.

You can price 10, 15% higher and customers will be okay with that.

Showing 381–400 of 464 · page 20 of 24