Nicolas Darveau-Garneau

speaker

464 appearances 1 recordings 1 series first heard Apr 2026 last heard 9 Apr

Nicolas Darveau-Garneau’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Apr 2026 with 1.

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Finding Peak with Ryan Hanley · Ex-Google Chief Evangelist: 90% of Companies Optimize AI Wrong · 9 Apr 2026 podcast

And you can do this for every single customer that you acquire.

You feed the simple one piece of data back to Facebook and to Google.

And their AI figure out how to find more people that are the most profitable.

So this company did this.

And within a few months, next thing you know, they were acquiring 90% more customers who were the top 20% customers.

And 60% fewer customers were the bottom 20% customers.

And they made four times more money than before.

And so this whole idea of not only do I have the right KPI and I can think about using data and AI to maximize that, but now I can build a crystal ball.

I mean, I can predict the future, even though it's not 100% accurate.

But if I could predict the future, that's the data I should be using, not what happened yesterday.

So too many companies also look in the rearview mirror, and not enough companies actually look in front of the windshield to see what's going to happen next.

So the best, best companies in the world are the ones who are using predictive models to make decisions today.

And the cool thing about AI is that now this is available for even the smallest company.

Anybody can build a predictive model.

Anybody can plug it into Google and Facebook and other places and dramatically improve their customer acquisition, dramatically lower their churn, dramatically improve their cross-selling.

So this is all available to everyone, but you have to be okay.

with making decisions based on forecasts.

It's just like a mindset shift where you're like, man, I know the leads I got today.

I know my cost per lead.

I don't know exactly what my profits are going to be for Ryan in the next five years.

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