Nicolas Vandenberghe
👤 SpeakerAppearances Over Time
Podcast Appearances
This year, we're a bit more.
We're at 2 million.
It's probably still in the 15% range.
So that's where we are in terms of CAC.
That's what has been so far.
I don't expect that to be sustainable.
You know, most SaaS companies have much higher cost of acquisition and I expect we go back to a more normal rate.
Right now we have a very, very low cost of acquisition.
Yeah, that's right.
We're getting paid back in about a month.
Yeah.
Uh, look, I don't want to be, uh, burning money for no reason, but, uh, anything between three, six months seems, uh, healthy.
Yeah.
I'm sorry.
No, no, no.
With Strap, we stay at what we are right now.
We have no reason to.
We have a very strong, you have to control your cash and we focus on making our product compelling more than we focus on bringing sales reps.
So that's how we got such a strong expansion and how we have such a strong web of mass.
And that's why we've waited to raise money, because we want to make sure that the product sells on its own.