Nicole Baer

Yeah.

you know, like there's such interesting work, I think happening around things like synthetic personas, you know, how we can, like, I, you know, I have a, I have a dream and of what I think we could see in the future, which would be a company that would allow a marketer to walk a synthetic persona through the world of their campaign fully.

Yeah.

So you could, you know, your core synthetic persona, like you would be right.

And actually like walk them through, you know, your out of home campaign in Midtown Manhattan.

And then they're riding up the elevator and they see your ad and then they're experiencing your digital campaign and then they're going to an event and then being able to see what the response is in that like fully realized world.

And test and iterate from there.

So there's I mean, there's so much more that can be done.

I think that is mind blowing.

We just haven't even gotten there yet.

But it's more like a like imagine a sim like right now, for example, a synthetic personas.

We're able to do things like message testing with them and message proofing with them, doing pitches and getting feedback.

Why could we not do that in a holistic way?

Like take someone through our billboard campaign plus our other campaign, you know, whatever it is.

And so there's I feel like there's so much more room to run.

And that's why I'm optimistic that I don't think we're going to see this.

You know, I think I don't.

At least from a marketing perspective, I don't see us having a reckoning of some sort where like, you know, 90% of AI platforms are going to be subsumed by the bigger players coming in and sort of taking over.

I still think there's amazing building that can be done.

That's fair.