Nicole Baer

Yeah, definitely.

I mean, yeah, we haven't even talked about that.

But like, you know, the whole world of advertising is about to dramatically change like that.

I will like stand on business on that.

Yeah.

Yeah.

I mean, it's, there's everything, you know, at least for me, you know, the moment that these tools like, like chat GPT started getting traction, I'm like, there's, we're going to have ads before we know it.

Because why, why wouldn't, why would you not sort of, I mean, that's, I guess the, that's the, why would, why would they not have ads?

So it's just a question of how that gets rolled out.

I think they're starting to roll it out.

Yeah.

Yeah.

So many things.

Really hard to choose.

Well, let me start with something that I'm so proud of that my team has done.

So we have a couple of internal champions on our team around building in Claude, building in Gemini.

And there's this woman, Ryan, on my team, Cesar on the PMM team.

They're both product marketers.

And they've become leaders for the whole organization around how you can really tackle big problems using AI.

And one of the things that we were very interested in doing is thinking more about marketing and sales orchestration.