Nicole Baer

So that's why you see the rise of the 996 and all these other things is directly related to being able to meet that kind of new bar that's been set by these AI companies.

Yeah, I mean, it's the crazy work culture.

And, you know, everyone in the Bay Area knows what this this is.

But essentially, it's that the AI companies, they feel so much pressure that they need to start delivering product and market and they need to scale because the next AI startup is like right on their heels.

And that the loss of a few hours or that's the 996, the loss of a few hours or a day

could actually make the difference between making it or not making it as a startup.

So the sense of the urgency and intensity right now for AI startups is very real.

Yeah.

Well, the good news is you can use AI for that and have them summarize all the news.

That's what I do.

It's true.

We do too.

Yeah, I mean, I think it has to do with, I mean, I have ideas.

I think it has to do with being able to scale more quickly.

I think, you know, AI founders are getting very savvy about how they use storytelling.

And I see that even with the way that these AI native companies are hiring.

From a marketing perspective, they're indexing on storytelling roles.

And that's because they want to get their story out in market.

And then the minute they have customers and social proof, the best AI native companies are just churning that out.

They're getting social proof in front of everyone they can, especially when they're able to land a large enterprise deal.