Nicole Baer

That is worth its weight in gold.

And so they're able to use that as part of a core to their marketing motion.

And then I think even using...

SDR agents, like the ways in which you're using agents to kind of be able to have a fairly autonomous go-to-market motion are things that are supporting these revenue numbers, like being able to get prospects in pipeline and close quickly.

AI founders are out there early and often as founders.

It used to be that founders were a little bit more in the background until they had very powerful stories.

Now it's like founders are out there right away, tend to be very smart people, articulate, and people are hungry to understand what is happening with the world of AI, whether that's just as a person or

But also, you know, for me, even as a CMO, I feel very strongly I need to know what's happening around all of the tooling that's available to me in the platforms.

And so I want to listen to those stories being told.

So there's also a receptivity, I think, that maybe wasn't there.

You know, you had to do a lot to sort of cut through the noise.

Right.

But now founders have found this sort of way of being able to tell very compelling stories and people want to listen to it.

Building in the open.

Yeah, I agree.

And in fact, I would say that CARDAT has always, has really has always been on the forefront of this and building in the open has been one of our operating principles since, I mean, early days of CARDAT.

So, yeah, we're big believers in that way of building as well.

What's your take on that?

I mean, fear is a proven marketing tactic.

So I can't say that's not true.