Nicole Lapin

Scrappy.

Yeah.

I mean, the way you talk about that is, is similar to how my husband who's an entrepreneur talks about it, just getting through COVID, like through credit cards to try to make payroll.

I bootstrapped my business.

Like it's,

It's a slog every day.

And it sounds like there's a lot of memories that probably stick out to you of the things that you did to try to save money.

I don't know if you've seen the Instagram trend.

That's like the unhinged things I did early in my career.

But do you remember any?

Totally agree.

It's something that I get asked all the time too.

And I'm like, I don't understand how this has gotten to be the thing that every entrepreneur wants to do because I started, I'm sure you started to be your own boss.

So did you have an idea of what you ultimately wanted the outcome to be?

I mean...

And knowing what you know now, what would you tell...

So how did we even get to that outcome?

So 16 years later...

Spoiler alert, Unilever acquired The Launderist in 2019 for a reported $100 million.

I heard that they first approached you.