Nikesh Arora
speaker
2,918 appearances
12 recordings
8 series
first heard Nov 2025
last heard 6 Aug
Nikesh Arora’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 12 in all, peaking in Jun 2026 with 5.
Appearances
Can you explain that to me?
Well, think about the marketing chain, right?
We do advertising.
Advertising is inherently efficient.
What's the best conversion rate you get in online advertising, you think?
One, one and a half percent?
That's fine.
The thing, the best of breed is seven to 10%.
The average is probably one and a half to 2%, which means 85 to 90% of your marketing is wasted.
So now if you get really smart, you have memory, you have context, and you get smarter in targeting Harry when he's trying to buy something out there in the world, then your conversion rate goes up.
If you look at the entire value from the time you decide to buy something till the end, you get the product.
You take the case of consumer goods.
Today, I want to say the cost of consumer goods is probably in the 5% to 8% of total list price.
The 92% is distribution and marketing.
It's highly inefficient.
So you could imagine a world where AI makes marketing really efficient and you get more dollars coming from traditional marketing into the online world because it's coming in the form of transaction.
Well, right now they're figuring out that all your frontier model companies are value maxing, not token maxing.
They're raising money at a trillion dollars.
At some point in time, they realize, oh my God, where's the next hundred billion dollars of compute going to come from?
Financial markets are not going to bear the cost of another hundred billion dollars at a trillion dollars or trillion and a half because I'm going to need it again the following year.
Showing 781–800 of 2,918 · page 40 of 146
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