Nikki Pilkington
speaker
1,920 appearances
12 recordings
1 series
first heard May 2026
last heard 16 Aug
Nikki Pilkington’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 12 in all, peaking in Jul 2026 with 4.
Appearances
Google's EEAT framework places increasing weight on being able to verify who created content and whether that person has genuine credentials.
AI builds the container for trust signals, but it doesn't fill them with anything a skeptical prospect or Google could actually verify, because that's a human job.
And on every one of these sites, nobody had done it.
And then there were the one-off findings.
These are the ones that made me stop and reread my notes.
One site had been built using an AI tool that generated three complete design directions for the client to choose from.
Which is a sensible idea.
The problem is that when the chosen design went live, all three layouts went with it.
Only one was visible to visitors.
All three were in the HTML.
So what looked to a visitor like a clean single page site looked to a search engine like a page with three identical H1s and the same content repeated three times on the same URL.
Another site had both the WWW and the non WWW versions of every page live, live and accessible, with no redirect between them, no canonical tags, no idea which one was authoritative.
That single structural issue was responsible for the majority of the error count in the crawl.
What looked like dozens of separate problems was one problem multiple.
applying across every URL on the site.
Another site had published over a hundred blog posts, and the vast majority of them carried the same publication date.
Dozens of posts on completely different topics, all dated the same day, all live simultaneously.
Search engines noticed that.
The site that drops a huge volume of content in one batch looks very different to a site that builds a content library steadily over time, particularly when the site is relatively new and hasn't yet established any authority.
So that's what's going wrong.
Showing 1721–1740 of 1,920 · page 87 of 96
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