Nikki Verda

But it's like she doesn't care. Yeah. And I mean, I think like... What you said, honestly, like the way I interpret it is it's like references. Yeah. It's references. And what's interesting, even when you're talking about like, you know, like the daughters of Lana, I think they all reference Lana, but in different ways.

But it's like she doesn't care. Yeah. And I mean, I think like... What you said, honestly, like the way I interpret it is it's like references. Yeah. It's references. And what's interesting, even when you're talking about like, you know, like the daughters of Lana, I think they all reference Lana, but in different ways.

You know, like Billie is a clear vocal Lana reference. Visuals couldn't be different.

You know, like Billie is a clear vocal Lana reference. Visuals couldn't be different.

Right. Like Lana would not be caught dead in anything Billie Eilish has worn ever and vice versa. Right. Like it's just not. But it's clearly like sonically, you know, like you hear Ocean Eyes and like you feel Lana in that. Yeah. And other artists have done it in different ways. Or, you know, you can talk about like an Addison, like Diet Pepsi was like very heavy intentional on it.

Right. Like Lana would not be caught dead in anything Billie Eilish has worn ever and vice versa. Right. Like it's just not. But it's clearly like sonically, you know, like you hear Ocean Eyes and like you feel Lana in that. Yeah. And other artists have done it in different ways. Or, you know, you can talk about like an Addison, like Diet Pepsi was like very heavy intentional on it.

And I think that is a good thing. Like if you want people to understand an emotional factor about you, an easy way to do that is reference something that has that emotional factor.

And I think that is a good thing. Like if you want people to understand an emotional factor about you, an easy way to do that is reference something that has that emotional factor.

You know what I mean? Like in a way that also doesn't have to be so black and white because it's not for everybody.

You know what I mean? Like in a way that also doesn't have to be so black and white because it's not for everybody.

Um, which is cool. I mean, something I talk about in this channel a lot too, is I feel like a lot of time artists, like when they try to appeal to less people, they end up appealing to more people.

Um, which is cool. I mean, something I talk about in this channel a lot too, is I feel like a lot of time artists, like when they try to appeal to less people, they end up appealing to more people.

And it's because it's like, yeah, this is not going to resonate with everybody on earth, but the few people it does resonate with will internalize it and accept it so deeply that they want to talk about it. And they share it in the car with their friend and they put it on at the club. You know what I mean?

And it's because it's like, yeah, this is not going to resonate with everybody on earth, but the few people it does resonate with will internalize it and accept it so deeply that they want to talk about it. And they share it in the car with their friend and they put it on at the club. You know what I mean?

Like it's something like the depth of connection causes actually wider reach than just this like mass appeal.

Like it's something like the depth of connection causes actually wider reach than just this like mass appeal.

Yeah. Going to the next slide. Something like I had always said to you, like when talking about, um, building an artist is I feel like the best and most, you know, quick successful artists we've seen are all people that you can almost describe in a sentence and you understand who they are, right? Like Charlie XCX party girl, Beyonce. I would say she's the queen of music in every genre.

Yeah. Going to the next slide. Something like I had always said to you, like when talking about, um, building an artist is I feel like the best and most, you know, quick successful artists we've seen are all people that you can almost describe in a sentence and you understand who they are, right? Like Charlie XCX party girl, Beyonce. I would say she's the queen of music in every genre.

Taylor Swift is like girl next door. Olivia Rodrigo is like angsty teen, um, Sabrina Carpenter is like, you know, sexual unapologetic flirt. Billie is like generational talent artists. You know, Chapel is very like the Midwest princess, queer icon, you know, like almost something that is so...

Taylor Swift is like girl next door. Olivia Rodrigo is like angsty teen, um, Sabrina Carpenter is like, you know, sexual unapologetic flirt. Billie is like generational talent artists. You know, Chapel is very like the Midwest princess, queer icon, you know, like almost something that is so...