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Nikki Verda

👤 Person
320 total appearances

Appearances Over Time

Podcast Appearances

Nicky at Night
The 3 things that Make or Break a New Artist

Yeah.

Nicky at Night
The 3 things that Make or Break a New Artist

Yeah.

Nicky at Night
The 3 things that Make or Break a New Artist

Because also, like, Brat was, like, the gift that kept on giving. Yeah. Like, it somehow kept getting bigger. And it's still giving. And it's still giving, right?

Nicky at Night
The 3 things that Make or Break a New Artist

Because also, like, Brat was, like, the gift that kept on giving. Yeah. Like, it somehow kept getting bigger. And it's still giving. And it's still giving, right?

Nicky at Night
The 3 things that Make or Break a New Artist

It was, like, the album, then it was Lorde, then it was Remix, then it was Billy, then it was... Or, sorry, then it was the Deluxe, then it was Billy, then it was Troy, then it was Remix album, then it was Sweat Tour, then it... You know what I mean? Like, it... she knew that.

Nicky at Night
The 3 things that Make or Break a New Artist

It was, like, the album, then it was Lorde, then it was Remix, then it was Billy, then it was... Or, sorry, then it was the Deluxe, then it was Billy, then it was Troy, then it was Remix album, then it was Sweat Tour, then it... You know what I mean? Like, it... she knew that.

Nicky at Night
The 3 things that Make or Break a New Artist

Also, I think another interesting thing too is like a lot of times I think artists who get the biggest are people who just put shit out a lot.

Nicky at Night
The 3 things that Make or Break a New Artist

Also, I think another interesting thing too is like a lot of times I think artists who get the biggest are people who just put shit out a lot.

Nicky at Night
The 3 things that Make or Break a New Artist

Like that is really, I think something that the music industry has not latched onto yet of in this age of social media, the album does not matter that much. Like, I think that this is something like I would say I spice, although she did not have a, has not had a good year, which we'll talk about later on.

Nicky at Night
The 3 things that Make or Break a New Artist

Like that is really, I think something that the music industry has not latched onto yet of in this age of social media, the album does not matter that much. Like, I think that this is something like I would say I spice, although she did not have a, has not had a good year, which we'll talk about later on.

Nicky at Night
The 3 things that Make or Break a New Artist

But when she got a best new artist on, and at one point had like, Oh, I think 50 million monthly listeners last year. With no album. She was just like putting out a song every month for like 14 months. And I was like, I think the reason she got so big is because there was no moment for the momentum to fall. You know, like it just, it kept getting bigger.

Nicky at Night
The 3 things that Make or Break a New Artist

But when she got a best new artist on, and at one point had like, Oh, I think 50 million monthly listeners last year. With no album. She was just like putting out a song every month for like 14 months. And I was like, I think the reason she got so big is because there was no moment for the momentum to fall. You know, like it just, it kept getting bigger.

Nicky at Night
The 3 things that Make or Break a New Artist

She would just putting shit out all the time. And I think that really helped. Like, that's like not something that I think a lot of artists have realized yet. I was like, also like not every song needs to be your best fucking work. Just put it out and see if people like it or not. Which is a very, very interesting thing.

Nicky at Night
The 3 things that Make or Break a New Artist

She would just putting shit out all the time. And I think that really helped. Like, that's like not something that I think a lot of artists have realized yet. I was like, also like not every song needs to be your best fucking work. Just put it out and see if people like it or not. Which is a very, very interesting thing.

Nicky at Night
The 3 things that Make or Break a New Artist

Going into talking about the music, sadly, my hot take, music is not always the most important thing. I think the job of the song is to tell the story of the ethos But if the ethos isn't good, it doesn't mean the song will be good. And this is really lyricism 101. And I think music should always find a way to connect back to the ethos. And it doesn't have to be so deep.

Nicky at Night
The 3 things that Make or Break a New Artist

Going into talking about the music, sadly, my hot take, music is not always the most important thing. I think the job of the song is to tell the story of the ethos But if the ethos isn't good, it doesn't mean the song will be good. And this is really lyricism 101. And I think music should always find a way to connect back to the ethos. And it doesn't have to be so deep.

Nicky at Night
The 3 things that Make or Break a New Artist

I'm not saying every single song needs to be your deepest, darkest, most emotional trauma. But I think like an artist I think of who did this so well was Chapel, right? Like the ethos is... I am a queer girl who's from the Midwest with a conservative family. I grew up with this entire life of not being able to accept who I was, love who I wanted to love.

Nicky at Night
The 3 things that Make or Break a New Artist

I'm not saying every single song needs to be your deepest, darkest, most emotional trauma. But I think like an artist I think of who did this so well was Chapel, right? Like the ethos is... I am a queer girl who's from the Midwest with a conservative family. I grew up with this entire life of not being able to accept who I was, love who I wanted to love.

Nicky at Night
The 3 things that Make or Break a New Artist

And then I moved to California and then I had this big moment of being surrounded by art and love and acceptance for the first time ever. And every song connects back to that thesis, right? Whether it is like Pink Pony Club is very literal, right?

Nicky at Night
The 3 things that Make or Break a New Artist

And then I moved to California and then I had this big moment of being surrounded by art and love and acceptance for the first time ever. And every song connects back to that thesis, right? Whether it is like Pink Pony Club is very literal, right?