Niko Papademetriou

Even amongst that very technical,

tightly narrowed operational model, there's still a lot of variation amongst how one chain versus the next versus the third, let alone one franchisee versus a second versus the third, even in the same brand, like to run their business.

And so

When you look at us compared to our peers at market, we're probably the most narrowly focused unified commerce platform out there in the hospitality space.

Again, fast casual and QSR only and mid-market and enterprise only chains.

Even amongst that, there's a backlog of a thousand things that people have asked for and would like a tweak on or something different.

And it's actually our responsibility and really where much of our value proposition comes to our customers and to our industry.

To be the filter, to be the thought leader that can understand the challenges from 10 or 30 of our customers and marry those with broader challenges and opportunities that our market is facing and translate that through our lens, through our product organization, which at the end of the day,

is our value proposition to bring product that best suits the needs, almost both the spoken and the unspoken needs of our customers in the market.

so that we can help them run their businesses.

And I really am very firmly attached to the fact that as soon as you become a custom dev shop for every single one of your customers, you immediately put a timestamp on your product.

It just never goes past that.

It never, it stops innovating and becoming the platform that your customers bought and wanted to go on the journey with you.

And so how do you create that roadmap?

It's through a very concerted effort, working with your customers, working within your market, and not just being okay with, but actually challenging yourself, your organization, your leaders to continue to push the boundaries and to continue to think outside the proverbial box in building and bringing to market solutions that better restaurants' day-to-day lives.

Oh man, I wish there was some perfect formula.

But I think the reality is that it's a balance of a lot of things.

I don't think anything's super unique here, but it's a balance of smart, hardworking folks that are not just willing to, but desirous to roll their sleeves up.

It's looking for people that are willing and actually crave asking why.

Not just walking into a room and hearing what's going on and just following suit, but asking why.