Nilay Patel

One of the things about Alexa is, again, in previous administration, we would see Alexa coffee makers and microwaves. And the idea was we would just push microphones and speakers out everywhere, and you would build this ambient platform. Everything is sort of listening. Everything is sort of aware of you.

That was the big dream of ambient computing, that the computer would vanish into many different devices. You're laying out something a little bit different, right? That there's going to be a focal point in a piece of hardware. Yesterday was a lot about screens. It was. There's a lot of multimodal interaction where you're talking and touching a screen at the same time. That's different, right?

That was the big dream of ambient computing, that the computer would vanish into many different devices. You're laying out something a little bit different, right? That there's going to be a focal point in a piece of hardware. Yesterday was a lot about screens. It was. There's a lot of multimodal interaction where you're talking and touching a screen at the same time. That's different, right?

That was the big dream of ambient computing, that the computer would vanish into many different devices. You're laying out something a little bit different, right? That there's going to be a focal point in a piece of hardware. Yesterday was a lot about screens. It was. There's a lot of multimodal interaction where you're talking and touching a screen at the same time. That's different, right?

To say, okay, there's going to be a place where you interact with Alexa. That implies you're going to cut down this giant ecosystem of ambient devices. How are you seeing that roadmap?

To say, okay, there's going to be a place where you interact with Alexa. That implies you're going to cut down this giant ecosystem of ambient devices. How are you seeing that roadmap?

To say, okay, there's going to be a place where you interact with Alexa. That implies you're going to cut down this giant ecosystem of ambient devices. How are you seeing that roadmap?

At one point, I think I saw a smoke detector with Alexa microphone in it. I was like, we're getting a little far afield here.

At one point, I think I saw a smoke detector with Alexa microphone in it. I was like, we're getting a little far afield here.

At one point, I think I saw a smoke detector with Alexa microphone in it. I was like, we're getting a little far afield here.

So you come in, you restructure, you obviously want to get more focus on the products. All of that feels like we're trying to change the culture, right? The structure is really a proxy for culture in many ways. Yeah. That brings me to like the other big decoder question. Amazon has a famous decision-making culture, one-way doors, two-way doors. You can buy books about it.

So you come in, you restructure, you obviously want to get more focus on the products. All of that feels like we're trying to change the culture, right? The structure is really a proxy for culture in many ways. Yeah. That brings me to like the other big decoder question. Amazon has a famous decision-making culture, one-way doors, two-way doors. You can buy books about it.

So you come in, you restructure, you obviously want to get more focus on the products. All of that feels like we're trying to change the culture, right? The structure is really a proxy for culture in many ways. Yeah. That brings me to like the other big decoder question. Amazon has a famous decision-making culture, one-way doors, two-way doors. You can buy books about it.

You're writing press release before you write the product. You have a long history at Microsoft. You're obviously trying to change some of that culture. Yeah. How are you making decisions there? What's your framework? Are you inheriting all the Amazon approaches or are you bringing your own riff to it?

You're writing press release before you write the product. You have a long history at Microsoft. You're obviously trying to change some of that culture. Yeah. How are you making decisions there? What's your framework? Are you inheriting all the Amazon approaches or are you bringing your own riff to it?

You're writing press release before you write the product. You have a long history at Microsoft. You're obviously trying to change some of that culture. Yeah. How are you making decisions there? What's your framework? Are you inheriting all the Amazon approaches or are you bringing your own riff to it?

The LPs are leadership principles. Oh, sorry.

The LPs are leadership principles. Oh, sorry.

The LPs are leadership principles. Oh, sorry.

Yeah. Let's put this into practice. Okay. I want to talk about Alexa Plus in great detail now. I think I have a sense of how you got the team to get the product so you could have an event. Yeah. The big announce, the last thing you announced was the pricing. Yeah. And you started with, it was big reveal. Well done. Well played. You said it's $20 a month.