Nilay Patel
👤 SpeakerAppearances Over Time
Podcast Appearances
And then there's the Project Ava, which is a spinning hologram.
Yeah.
So how do you decide what is going to be a real product you're going to ship?
The AI PCs, I think, are real products you're definitely going to ship.
That's just happening.
And then here's the concept just to get attention and feedback.
How do you make that kind of choice?
Every year, there's always some project.
Some of them come out.
Some of them don't come out.
One year, you announced a respirator that got you into a lot of trouble.
You had to recall the product.
How do you make the call of...
okay, this project, it's out, it's successful, it's doing what we want it to do.
We're going to keep investing versus this was a one-off.
It's not as, like, what's the metric of success for you?
Yeah.
All right.
So now I have to ask you about Project Ava.
Did you say to your team, I want a holographic anime waifu on my desk?